Why Is Customer Service Important? Here Are 4 Reasons!


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You may not realize it, but every job requires some level of customer service. From the barista at your local coffee shop to the after-hours cleaning crew, everybody has a customer of some kind. Providing high-quality service to your customers can make your journey to financial independence easier and more successful. In this article, we will discover the various reasons why improving your customer service skills is one of the most important things you can do.

What is customer service?

In a nutshell, customer service is the support a customer receives before, during, and after a transaction. You can provide customer service in many ways, such as live chat, phone, e-mail, automation, and more. Many times, there are multiple touchpoints between a customer and your services. Your website, social media, the way you talk to your customers are all important ways to convey the services and support you offer.

Why is customer service important?

Keeping customers is cheaper than acquiring new ones

On average, it costs about five times more to acquire a new customer than it does to keep an existing customer. You’re going to spend significantly more money constantly chasing after new customers if you don’t focus on keeping your current ones happy.

Customers that experience good service are more likely to refer others

According to a presentation given by Esteban Kolsky, 72% of happy customers will share a positive experience with six or more people. In other words, providing superior customer service to 100 customers would translate into positive word-of-mouth to an average of 432 people.

Superior customer service promotes brand loyalty

As stated before, it’s much cheaper keeping a customer than acquiring a new one. Supporting your customers is one of the most important ways to build trust. A customer who trusts you and your company will be more likely to stay loyal and spend more money with you.

It can give you an advantage over your competitors

Many people don’t understand how important providing excellent customer service can give you a heads up on your competition. By showing customers that they genuinely matter to you and that you’ll go the extra mile for them, you can set yourself apart from everyone else. It can help you build a strong brand and recognizability that others may not have.

Anyone can learn to provide outstanding customer service

Whether you are just starting your journey or have been on it for a while, it’s never too late to learn how to give the best customer service. Many resources are available to help you improve your skills, such as Youtube videos, books, or classroom training.

We have always felt that the best way to learn is 1-on-1 with an experienced coach. We are happy to announce the first of many planned coaching and tutorial lessons: How To Provide Amazing Customer Service. Sign up today so you can learn the important tips and tricks to help you provide better customer service!


Customer service is an important and often overlooked tool that can reduce costs, improve profits, and bring in more customers. It is even more critical if you’re a small business owner or trying to start up a side hustle, as it can make or break your business in the beginning. Don’t forget that we offer 1-on-1 consulting to help improve your skills.

Do you have any customer service tips? How about sharing a story about your experience with customers?  

Let us know in the comments below!

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